7 Marketing Strategies that will Skyrocket your sales and profits
I know what you are thinking.
OMG… not another marketing program that costs lots of money.
Nope. Just 7 simple marketing strategies that you can use to grow your business. There are literally thousands of different marketing strategies that you could be using to grow your business, but only a few that you need to do it consistently and that will allow you to make all the money you desire.
Strategy #1: Create a Marketing Parthenon
The only constant in business is change. Therefore, you need to be brilliant at the basics.
A marketing Parthenon means having multiple different sources of revenue and lead generation instead of relying on just one. What worked yesterday, may not work today.
To give you an example, we have private coaching, group coaching, mastermind, automated courses, book sales, speaking revenue, affiliate programs, and a formal referral program.
What is your revenue Parthenon?
Strategy #2: Consistency
This one seems so easy, yet so many people fail to be “consistent” in their marketing efforts.
If you just mailed out 200 postcards, then you should be working on the next round of mailing out the next 200 postcards. Just like running an ad in the local papers, or online. You need to create momentum and be seen. Not one and done marketing strategies that so many businesses perform.
Strategy #3: Sequenced Mailings
This is probably the most important marketing strategy you could implement, yet very few businesses put systems into place to allow them to tap into the power of consistent sequenced mailings. ** This also goes for email marketing – drip campaign.
Here’s why this one is so powerful. Most people are gathering information before they purchase some items. If they see your ad once, they will forget you when they are ready to purchase. But, if you keep in touch with them through a consistent marketing program, then you will be top of mind when they are ready to purchase.
Most marketers believe you should “touch” (not physically) your prospects 11 to 15 times before your message breaks through and they are ready to buy. Why do you think fast food restaurants advertise so much – repetition?
Strategy #4: Monthly Newsletters
Do you send out a monthly newsletter to your clients? This could also be done via an email newsletter.
It’s easier to re-sell to an existing client than to sell to someone who doesn’t know, like and trust you.
Interesting stat: Did you know that you lose 1 ½ of the value of a client every 30 days you don’t communicate with them?
It’s not just selling stuff but providing your clients with content that they can use and that is related to your product or service.
Just keep in touch with your clients.
Strategy #5: Create Joint Venture partnerships for your business
As I just said, it’s far easier to re-sell to an existing client than to an unknown prospect.
You’ve spent money and time acquiring a client, it’s relatively inexpensive to send them a letter promoting another product or service that is RELATED to yours.
You can send (including email) a guide on behalf of your JV. If anyone from your list purchases anything from your JV, they will pay you a flat rate or percentage of the sale.
This works for complimentary products and services to yours.
Strategy #6: Testing
It is surprising how few marketers actually “test.”
One example of this is A/B testing.
- Test one marketing piece against another
- One headline against another
- One price against another
- One guarantee against another
- One medium against another (local papers versus city papers, Facebook versus Instagram, etc.)
The list goes on.
Most of the time no one tests to see what resonates with your target market to have them buy from you.
I have done this before and it saved me $2,500 a month if I would have gone with one postcard with a negative return, versus a postcard that cost $100 a month and had over a 20,000% return. Yes, you read that right.
Strategy #7: Create a Deluxe Version
Airlines have “First Class,” nightclubs have “VIP” rooms, and hotels have “Suites.”
Get the point?
Give your clients more than one option. Offer them the “No Frills” service for one price, and the “Premium” service for a higher price.
Put those extra bells and whistles into the “Premium” service and create a much higher “Perceived Value” and I GUARANTEE most of your clients will choose the “Premium” service.”
Give your clients a “Yes” or “Yes” decision NOT a “Yes” or “No” decision.
Which strategy will you implement in your business today to grow your business?
Contact Biz Coach Steve today to see how he can assist you to get the results you want in your business, steve@bizcoachsteve.com, or www.bizcoachsteve.com. He is in the business of growing businesses. Need a speaker, contact Steve today.
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