7 Steps to the Perfect Social Media Plan
Do you dream about the perfect social media plan? The perfect social media template? Many business leaders wanting to get social dream about it. They think they need it. The social media magic template. The one that includes the perfect strategy, tactics and themselves as the social hero of their company and social superstar of their market niche!
You know the social media template I am talking about. The one that will help you see a positive return on investment where everything is measurable and justifiable to stakeholders. The one that will make your employees scream with delight and as a result enable you grow your business even faster!
The question is… does the perfect social media template or strategy for your business exist?
A perfect strategy or template, well probably not! A good template and structure, yes!
Do you want the answer? Are you ready for the top 7 tips to develop a social media strategy that will make your ROI zoom?
Here ya go…
Step 1: Do your own research on how to best leverage social media to meet business goals and objectives. Don’t be on every social media platform. Find the right ones for your business.
Step 2: Develop a business and integrated marketing plan inclusive of goals and objectives. Be sure to focus clearly on your target market segments with a goal of knowing them and getting in their head the best you possibly can.
Step 3: If you don’t have the skills and knowledge of social media internally, hire the agency or consultant to help you integrate social media into your business. Be sure that they understand integrated marketing, the importance of setting goals and objectives and can help you develop and execute a plan to meet yours! Refuse to accept a list of random acts of social media (RAMs). If the plan is not integrated then the RAMs will eat your ROI for breakfast, lunch and dinner!
Step 4: Integrate social media into your business plan with a focus on leveraging social media to support your business goals and objectives. Your business plan may need to be adjusted based upon your new findings and research of the social media landscape.
Step 5: Develop an integrated social media strategy, approach and plan that best supports your business goals and objectives. Just like your marketing plan, have a detailed social media plan. When, where, what, how you are going to post content. What is that content? Be detailed in your social media plan
Step 6: Execute the integrated marketing, social media and business plan. DO IT! Don’t put your social medial plan in a drawer and forget about it. Act on it and measure the results.
Step 7: Continuously analyze, measure and refine your approach, strategies and tactics based upon achievement to goals and objectives. Things will change based on the data you receive from your social media plan, be ready to make those adjustments to get the ROI you are looking for.
Now, start on Step 1 and start researching social media platforms that are relevant to your business and where your customers are. Then go through the other steps to build your perfect social media plan.
Steve Feld, MBA, Certified Business Coach, Author, provides training and business performance coaching to business owners, professionals and executives. Steve also speaks to organizations, conducts workshops and training. Focusing on the lead generation and revenue creation to get growth results for the business.
Contact Biz Coach Steve today to see how he can assist you get the results you want in your business, steve@bizcoachsteve.com, or www.bizcoachsteve.com. He is in the business of growing businesses. Need a speaker, contact Steve today. #bizcoachstevef #entrepreneur #smallbusiness #business #smallbiz #coaching #businessowner #businesscoach #leadership #marketing #speaking #keynotespeaker #meetingprofs #eventprofs #meetingstoday