Don’t build on borrowed land
This is great marketing advice. Don’t build ANYTHING on borrowed land.
This means if you don’t own the platform (or have control), then don’t focus all of your marketing efforts on that platform.
Do you remember a few years ago when Facebook went down for 3 days?
I had a client that was doing all his business on Facebook and not one penny on any other platforms. He was grossing around $30,000 a day (yes, you read that right) selling products (affiliate marketing). He focused on placing targeted ads and putting people into funnels, which turned into sales. He had around 90 funnels going. His ad spend was shall we say – a crazy ridiculous high number.
Then his business world ended all in 3 days.
On the first and second days, his funnels were cleaned out. All those people in his funnels are done. They either purchase something or they will not be contacted for another month. But not one new person entered any of his funnels for 3 straight days.
By the end of the third day of no Facebook. All his funnels were dry. His daily sales were close to zero.
When Facebook came back, he had to rebuild all his ads and funnels. Everything was wiped out. This took him another 45 days to get set up. His business started recovering to the pre-black-out daily sales a year later.
He built his entire business on borrowed land.
When people connect with you on any social media site, work on moving them over into your database. Get them in your newsletters, anything you can control.
Think of where you have the most followers, likes, subscribers, etc., and then think about what would happen to your business if that platform decided to shut down tomorrow.
It could happen.
Microsoft could close LinkedIn.
The Zuck could shut down (or be forced to shut down) Facebook and Instagram.
Elon ends Twitter.
And so on.
Don’t build your business on borrowed land.
Contact Biz Coach Steve today to see how he can assist you to get the results you want in your business, steve@bizcoachsteve.com, or www.bizcoachsteve.com. He is in the business of growing businesses. Need a speaker, contact Steve today.
#bizcoachstevef #business #stevefeld #smallbusiness #smallbiz #entrepreneur #marketing #leadership #coaching #businessowner #businesscoach #businesssuccess #businesscoaching #businesstips #entrepreneurship #success #entrepreneurlife #keynotespeaker #podcast #author #smallbusinessowner #speaker