Ready to Grow in 2019? Plan to tell a story, and tell it well!
Have you ever considered that one of your primary roles as the owner of the business is lead storyteller? That beyond what you know and what you can do, there’s a more essential role that only you can fill? It’s time to stretch yourself in a different way and TELL YOUR STORY.
Start by thinking back to this year-2018. If you had to choose a word or short phrase – something that captured the best of 2018 was about for your business, what would it be? Was it a year of ‘growth,’ or ‘stabilizing our systems,’ or ‘innovation,’ or‘expansion?’ Even if you had a down year in terms of profits or revenues, can you find a positive thread, or a big decision you made and stood behind, that ran through it that you could build on this year?
Finding a theme for 2018, and every year, can be very powerful. Just imagine if you knew what that word was in advance – on January 1 last year – and you talked with your team about what it meant, how it connected your long-term and short-term business goals, and could use it as a conversation starter to talk to everyone in the company about what the year was going to be like for them?
Your people want to hear the truth. Sure, they’d prefer it was an optimistic truth, but it has to be the real truth…
One of the most common errors business owners make is assuming that the only thing employees want to hear is that the company is growing rapidly. It’s just not true. Your people want to hear the truth. Sure,they’d prefer it was an optimistic truth, but it must be the real truth, because they already know what’s true on the front lines of the business, often times more clearly than you do.
Take a few minutes to look at your organization from an outside point of view. Just sit and write down all the positives and negatives that occurred this year and wait until you can find that one word or phrase that captures what this year is all about. Maybe as you do, you’ll see that 2018 is a year of ‘stabilizing our finances’ and 2019 is really the year of ‘initial expansion?’ Whatever it is for you is fine, just make sure it’s the most true and real one you can find.
Now, once you’ve got it, you’re going to make a really big deal of it. I mean a REALLY BIG DEAL. Schedule a company meeting, whether you have 100 employees or one. Tell them about the process you went through to figure out this next year’s theme. Tell them a (true) story about what you now realize 2018 was about. Show them how much you care about not just today’s results but the journey that your business is on – no matter how difficult or over whelming it might seem on any given day.
“Team, this year was about , and here’s why: . Next year is about _______________ and here’s why: _______________”
You’ll be amazed what happens when everyone – but especially your key managers – can feel how this year will lead to the next one. You aren’t selling anyone on anything, you’re just giving them an experience of what it will feel like when the business is that much healthier than it is today.And the pain – the gap – is what will motivate everyone to get there, including you. It’s what will inform and enliven all of your conversations about the specific strategies and tactics you’ve come up with and will keep coming back to throughout the year. And whenever you get stuck, all you’ll have to remember is that one word.
So, what is that one word that describes your businesses 2018?
What is that one word that will describe your business in 2019?
Steve Feld, MBA is a certified business coach that provides training and business performance coaching to business owners, professionals and executives.He has owned and operated 6 businesses and operated 3 large corporations with Fortune 500 Companies and assisted hundreds of business owners achieve their business goals. #bizcoachstevef