Massaged my Business

A physical therapist that specialized in massage and specific modalities was grossing $80,000 a year, not profitable-barley breaking even, working 10 hours a day, 6-days a week. Did not have a setlist of her services and based everything on the budgets of her clients. Her personal life was non-existent, and her husband wanted her to close her business because he never sees her. She was stressed due to her home and work life. She traveled to all her clients which only allowed her to meet with 4 clients a day. She did spend one day a week at a personal training facility renting a room and providing her services to those members, but her calendar was never filled, and she was sitting around most of the day waiting for appointments.

In 3 months:

• She renegotiated her deal with the personal training facility, and they became a joint venture partner with her which filled her calendar on the day she was in the facility.
• Created 2 more joint venture partnerships with other personal training facilities where her calendar was always filled with paying clients.
• Created a therapy room in her house and had her clients come to her, which lead her to treat 8 clients a day and no traveling.
• Streamlined her services and created packages with set prices
• Increased her prices to be more in line with the market, which lead to an increase in revenue and profits.
• Grew her client base by 460%

After 1 year, she and her husband finally took the vacation they dreamt of. Her calendar was always filled with higher-paying clients and appreciated her services. She was on her way to saving up enough money to pay off their mortgage. She was happy with her business, which is now very profitable. Enjoying her personal time and was interviewing two potential employees to grow her business even more.