How to be strategic in your business
One reason that many businesses fail, is that they have no strategic plan.
They are always chasing a sale, or marketing/advertising just to be marketing or advertising with no real purpose. Yes, we get it. You want more sales, but your marketing and advertising is not strategic towards the goals of your business. It has no real purpose; it does not have any strategy that is in alignment with the goals of your business. That is one of the many reasons you are not getting an ROI on your marketing/advertising investment.
Strategic management is a widely studied field because it is through strategy that organizations attempt to reach their goals and out-think the competition. Thinking strategically requires research, analysis, and forethought in order to create a plan for how you will proceed as an organization. Most small business owners do not take time out of their schedule for strategic planning. They have no strategic “game plan.”